Have you been greeted by a pop-up page from a website that features a free service or product in exchange for your email address?
That pop-up page is a squeeze page.
You need to learn what a squeeze page is if you plan to grow an email list. A squeeze page is a great tool to invest in for conversions and sales to flow in.
Read this blog post to gain a basic understanding of what a squeeze page is and its benefits. We’ll also be tackling the difference between a squeeze page and landing page.
Table of Contents
What Is A Squeeze Page And Why Do You Need One?
What is a squeeze page?
A squeeze page is a unique kind of landing page that collects or “squeezes” out your web visitors’ opt-in email addresses.
In return for the email address that someone enters into your squeeze page, you provide that person with a free offer.
That offer can be any of the following:
- Trial of your product
- Exclusive video tutorial
- Discount coupon
Remember that your efforts do not end after you collect your visitors’ email addresses.
You will need those email addresses to send your prospects with valuable messages from time to time.
These messages provide value by educating your recipients and keeping them updated with your latest offers and recent news about your brand.
What Is The Difference Between A Squeeze Page And A Landing Page?
You might be confused about a squeeze page and a landing page. Sometimes, the terms are used interchangeably.
What is a landing page?
A landing page is a specific page on your website that provides visitors with valuable information about your product or service.
It is a page where visitors often land on after clicking a link from one of your ads across the web.
Landing pages can contain different types of content and may also collect people’s email addresses.
Here is an example of a landing page that includes an email address field:
Landing pages contain longer text and more images. It would help to think of a landing page as the longer version of a squeeze page.
Some landing pages even have a secondary call to action button that is less prominent than the main or primary CTA button.
Based on the sample image of a squeeze page I gave a while ago, you will notice that a squeeze page has shorter text, fewer images, and is focused on collecting email addresses in exchange for a free product.
Remember that a squeeze page is always a landing page (the short version of it) but a landing page is not always a squeeze page (because not all landing pages collect email addresses).
Benefits Of A Squeeze Page
If you are building an online business, a squeeze page can benefit you in many ways. Here are some of them:
1. A squeeze page helps raise brand awareness.
People who come to your website have little to zero ideas about what your brand is all about. By welcoming your visitors with a squeeze page that features your free offer, they will have a glimpse of your expertise.
2. Your prospects are able to gain something from you.
Your visitors will give you their email addresses because they know you have an offer that benefits them.
The first thing that a person notices on a squeeze page is the headline. When a headline conveys the main benefit of your free offer, it makes the person want to dive in.
3. A squeeze page is an easy way to drive conversions.
Since a squeeze page allows you to collect email addresses to send valuable marketing messages to your audience, they will be able to trust you and buy your product in the long run. Remember, “The best way to sell is not to sell.”
Squeeze pages really work for driving conversions in the long run. Right after you build an email list from those email addresses you have collected, you no longer have to pay for advertising campaigns to get your messages across.
You will be able to email your prospects with free tips and resources before they are ready to become your loyal customers!
Choosing A Tool For Creating A Squeeze Page
Are you ready to get started in creating a squeeze page for your website?
Building a squeeze page that reflects your brand starts with picking the best platform.
LeadPages is a reliable service that provides you with beautiful squeeze page templates and landing page templates to choose from.
Other features and benefits of Leadpages include the following:
- Mobile-responsive squeeze pages and landing pages
- Easy drag and drop customization
- Opt-in form performance analytics
- A built-in timer to create urgency for limited offers
- Built-in video fields to engage your prospects better with interactive video content
Here are other great tools you should consider:
Featuring a squeeze page on your business website is a very effective way for you to capture leads without sounding pushy. It is direct to the point, brief, and highlights your free offer in exchange for your visitor’s email address.
Once people enter their email addresses, you will be able to start building a relationship with them. Let your audience know you better and trust you by following them up with great email messages.
Eventually, these people will do business with you.
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