Out with the old, in with the new.
Like everyone else, you deserve a fresh start in blogging. Whether or not your were satisfied with your online marketing results, there’s definitely a lot of chances for you to do much better.
I hope that the challenges you’ve encountered last year were able to teach you worthwhile lessons that will make you a better, smarter blogger in 2017.
Now, have you thought of your New Year’s resolutions as a blogger/entrepreneur?
To help you start the year off right, I have listed some of the best resolutions below so you can achieve your business goals. If you’re ready to make your 2017 a blast, read on.
Table of Contents
1. Extend your blog’s reach.
Increasing your conversions or sales starts with growing your blog audience.
If you’ve been putting all your efforts on content creation, you need to get more eyeballs for your posts this time. That’s the only way for you boost engagement on your blog.
Remember that hitting publish won’t increase your readers.
Cast your net far and wide. Grow your connections.
After you create your latest piece of content, inform your email subscribers about it. Provide a link in your message that leads to your blog post. Guest post on other websites.
Add social sharing buttons to your posts to encourage your existing readers to share your message to their friends on Facebook, Twitter, etc.
2. Maintain quality design.
Are your visitors spending more time on your blog or do they leave within seconds?
Your website design reflects the quality of your online business. It affects how people perceive your brand and feel about reading your messages.
We can all agree with the fact that visually appealing blogs are the ones that get more attention and positive responses.
You’ll be able to enhance your visitors’ experiences by choosing a professional WordPress blog theme, using the right font size, and ensuring the right color combinations for your branding.
Here are simple blog design tweaks you can implement:
- Get rid of unnecessary, distracting ads.
- Create quote graphics using PicMonkey.
- Use high-resolution images.
- Increase white space.
- Showcase your popular posts with Tab Widget Pro.
- Limit the number of your website colors to 2-3.
3. Expand your knowledge.
As a blogger, you need to go out of your comfort zone by dedicating yourself to lifelong learning. Without expanding your knowledge base, you won’t be able to establish yourself as an industry expert.
You’re here because you want people to know that you have the answers to their problems. If you always blog about the same topics, you’ll bore your avid readers.
Continuous learning doesn’t only keep your audience happy and satisfied, it also allows you to achieve personal growth.
Brian Tracy mentions that when you gain new information, you’ll be able to do things that were impossible for you in the past.
Discover trending topics (use BuzzSumo). Subscribe to expert blogs and read their posts daily. Tune in to podcasts. Ask plenty of questions relevant to your niche. Stay curious.
4. Prioritize your tasks effectively.
A lot of bloggers continue to struggle with getting more stuff done in less time.
As your business grows, it’s easy to think that everything is equally important. Forcing yourself to create daily blog content while working on another task under a different category can do you more harm than good.
Let’s face it: We only have 24 hours in a day.
Instead of attending to your tasks in order of urgency, prioritize the things that have a greater impact on your business.
Take advantage of the Pareto Principle in which you focus on 20% of your work that gets you 80% of your results. Delegate menial tasks that don’t require your creativity.
Below are additional tips on prioritizing your tasks:
- Say no to unimportant requests.
- Focus on one thing at a time.
- Create a to-do list and assign realistic deadlines.
- If possible, automate repetitive tasks.
- Ask yourself if a task at hand helps you reach bigger goals.
5. Update or repurpose your older posts if needed.
Over time, information in your previous blog posts becomes outdated. Why not revisit your old content to check whether they’re still relevant for your audience?
Your pieces of content, especially the ones that received a lot of engagement, are too precious to get lost. Also, it is important to keep your website fresh and updated. That becomes even more necessary if you have published a lot time-sensitive content.
Here are the steps you should take to make sure that all your posts remain applicable to your readers:
- Correct any typo or grammatical errors. Use Grammarly.
- Check your images. Change those that are irrelevant and low in resolution.
- Replace outdated statistics with recent ones.
- Make SlideShare presentations of your popular posts.
- Publish an ebook based on posts under the same topic.
After bringing new life to your older pieces of content, make sure to share them to your followers. If possible, link them to your latest blog posts to enhance your internal linking structure.
Fix your broken links. Remove spam comments.
Over to you…
In implementing your blogging resolutions, the most important thing you should do is to stay consistent. With consistency, you’ll be sure to achieve your goals this year.
What are your New Year’s resolutions to make your 2017 strategic and successful? I would love to know them in the comments below!