Look around you and all you will see are online businesses trying to outrank one another.
This is not an uncommon scenario in the digital world as marketers understand that to thrive and succeed online means to show up where your customers expect you to be…
At the top of Google search results.
If you’re someone who just started a blog, the thought of having to at least appear on page one of search is overwhelming enough.
You know that you need to arm yourself with the right strategies in order to become bigger and better.
While being cost-savvy may not be enough to make you win, there are tried-and-true ways for you to effectively deal with your competitors.
In this article today, I’m going to show you eight powerful ways to gain a competitive advantage no matter your niche or industry. Keep reading!
Table of Contents
- Top 8 Digital Marketing Tips To Beat Your Competition Online
- Before You Go
Top 8 Digital Marketing Tips To Beat Your Competition Online
1. Understand your best competitors
There’s no way you can beat the best guys out there without knowing their strengths and weaknesses.
You’ll be able to use the knowledge you gain about your competitors to your advantage, allowing you to respond with much better products and services.
What are some of the things you need to know about the top players in your niche?
These include their unique brand proposition, their marketing strategies, budget, staff numbers, and the prices they charge customers.
2. Treat content like royalty
Since content is king, you need to treat it as such.
Remind yourself that great and effective blog content that drives up sales does not mean it’s SEO-optimized; more than anything else it meets the very needs of your readers.
Your online audiences are always looking for ways to solve their pressing problems. If you want your content to stand out, craft it with their best interests in mind.
How do you do that? By putting energy into researching and creating buyer personas.
3. Always show proof
The reason why social proof works so well is that it makes the unbelievable believable.
Let’s say you’re a first-time site visitor who knows nothing about a brand. This brand claims to offer quality services at a competitive price.
What changes the game is when you see other customers recommending this brand because of their positive experiences with it.
Make sure that you show your prospects evidence that many others trust you after having done business with you. For that matter, I recommend WP Review Pro to help you gather reviews and ratings on your website.
4. Provide better customer service
Trust is an essential factor that will help you acquire more loyal customers online. One of the ways to boost your customer acquisition and sales from the same people is to provide great customer service.
Harvard Business Review says that brands need to stop focusing too much on delighting their customers. Instead, businesses need to reduce customer effort.
According to HBR, customer effort is reduced whenever businesses help them solve their problems quickly and easily.
Don’t make it hard for your customers to get in touch with you. Prioritize speed in attending to their immediate concerns.
5. Leverage paid traffic
While taking advantage of organic traffic strategies is great for building lasting results, it’s not always the easiest path to take.
Most of the time, the leveraging paid traffic platforms such as Google AdWords, Outbrain, and social media ads (Facebook, LinkedIn, etc) gets you more qualified customers.
To maximize a paid traffic campaign, make sure that you consider all the targeting options you’re presented with.
Serve your advertisements to people who are actually willing to try out your products and services. Luckily, many platforms offer targeting options that allow you to achieve maximum impact.
6. Give stuff away for free
Providing something that your customers value for free is a very simple way to make you stand apart from the rest.
Indeed, being generous has never failed to win the hearts of even the most resistant and suspicious people.
There are three reasons why freebies work so well as an online marketing strategy:
- They give prospective customers to try out your products or services without any risk involved.
- Free stuff generates buzz around your brand. People who enjoyed your free offer will not think twice about sharing it with their friends.
- Your audiences are more likely to give your brand a try. This is a common scenario among services that provide a 30-day free trial.
7. Connect with influencers in your niche
More often than not, the people that are able to help you with your amplification efforts are the ones that your customers already look up to. These are your influencers.
By simply doing a Google search, you’ll be able to good list of influencers in your digital niche.
Once you have an idea of these individuals who can help you out, start attracting attention. You can do this using the following strategies:
- Write valuable comments on their blogs
- Interact with them on social media
- Get them to share your blog posts by featuring them in your content
8. Get serious with email marketing
Email marketing is such a powerful method to connect with your audiences in a personalized, cost-effective, convenient, and less-intrusive way.
But despite the fact that marketers know how important email is, still, they don’t get to maximize its full potential.
There’s a big difference between simply collecting email addresses and launching a serious email marketing campaign that generates sales.
Before You Go
By implementing these 8 strategies we’ve just discussed, you should be able to see improvements in your marketing campaigns that’ll help you beat your competitors.
In the process of following each technique, don’t forget to keep track and measure your most important metrics like conversions, bounce rate, and ROI.
How do you handle the competition today? Let me know in the comments below.