If you’ve just started a blog, it can get lonely. Before thinking about how much money your blog is going to make, you’re more concerned about growing your site visitors.
In blogging, you need to build a community of readers who will always be there to consume your content and interact with you.
Building a blog community should be on top of your list because it is the secret to gaining online success.
To help you solve this dilemma, I have compiled a list of strategies below that will help you grow your blog one reader at a time.
Table of Contents
1. Prioritize creating content regularly.
Whether you like it or not, you need to create regular content.
Your content is the main reason why people go visit your blog. Nothing great happens if you cannot provide people with stories that they can learn from.
Not all the topics you write about are what your readers want. Different audiences have different preferences. And usually, the posts they like are the ones they often comment on.
So the trick is to write more to get a wider readership.
I should also mention that blogging regularly keeps search engines happy. Your site gets crawled more often.
2. Choose topics that people like.
Again, you cannot please everyone who visits your blog. Aside from writing content on a regular basis, you have to know what the majority of your readers want.
Here are some helpful tips to follow:
Visit competitor blogs
Without using any analytics tools, this is the easiest thing you can do to know what people like. Try to check which topics of other blogs get the most engagement – more comments, likes, and shares. Write similar topics.
Interview people in real life
Whenever you get the opportunity, ask people who are interested in the same niche about the things they would want to know more about. Note their answers.
Your search box
If you have a search box for your blog, do check the keywords that most people enter when looking for topics to read. The next time you write a post, you’ll also be able to include these keywords.
3. Encourage your audience to interact.
At the bottom of your blog posts, do you encourage people to leave their comments? If you don’t, you should start doing it more often.
There’s no harm in asking people to get involved in your blog. When you ask readers to comment, you are letting them know that you care about their opinions.
Also, take advantage of your social media community. Darren Rowse of ProBlogger mentions that some of his blog readers actively discuss on his Facebook page.
Social media is the ultimate place where people interact 24/7. Join people’s discussions on your pages and invite them to check your latest blog posts which they might be interested in.
4. Ask your Twitter followers to Retweet your content.
Do you already have a Twitter following? If you don’t, you should start building it. It is important to follow relevant people and companies on Twitter.
Each time you publish a post, make sure to share it on Twitter using social sharing buttons. Try Social Warfare.
Next, encourage your followers to retweet what you’ve tweeted by placing “Please RT” or “Please retweet” in your tweet. If you want more retweets, retweet other people’s posts as well.
HubSpot also recommends that you use hashtags in your tweets. That way, people who aren’t your followers will be able to see them.
Most importantly, to entice people to retweet, you should always tweet content that’s interesting and offers real value to people.
5. Respond to every blog comment.
People new to blogging get flattered each time their posts get new comments. For busy entrepreneurs, replying to all comments can sometimes be impossible.
However, you should try your best to do so especially if the comments come from people who really value what you have written.
Why must you reply to every genuine blog comment?
- You’ll be able to start a conversation – Yes, you get more engagement when you reply to your commenters. In addition, you’ll be able to grab the opportunity to ask your commenters for suggestions on future topics to write about.
- More people feel enticed to leave their comments – Comments are also a form of social proof. When visitors see that you are making a deliberate effort in responding to every comment, it encourages them to join the discussion. Commenters will also keep on coming back to your blog because they know you’ll be there.
- Your content becomes more valuable – Your content does not end with your Conclusion or Summary. The comments at the bottom of your blog posts add to your content. Readers will be able to get more knowledge from your comments especially if you add more pieces of advice.
Growing your blog community is something that you need to start doing RIGHT NOW.
There are still a lot of things you can do to invite more people to check your blog out and become repeat visitors.
I hope that the tips I’ve shared in this blog post will help you head in the right direction.
What strategies do you follow to grow your blog community? I would love to hear them in the comments below.