Growing your email list should be your top priority if you are serious about building a solid relationship with your audience.
Perhaps you don’t realize the huge impact of growing an email list unless you witness other blogs getting massive traffic because of this.
There is no reason why you should not create an email list.
Email is a powerful tool that helps you communicate with your audience since it’s targeted, affordable, permission-based, and more personalized.
Nearly every person in the world owns at least one email address. Most of all, email will always be here to stay.
Below is a list of effective ways that guarantee to help you build your own list in no time.
Table of Contents
Guest post on other sites.
Yes, guest blogging is one great way to grow your email list. Producing content only for your site provides no guarantee that many people would read it – especially if your blog is still new!
You have to go out there and write for successful blogs that already have a huge number of people consuming their content.
Check out this list of authoritative blogs that accept guest posts.
Make sure to read a blog’s guest blogging guidelines. Before crafting your content, see how a blog’s posts are written. Brainstorm ideas and write about something that provides value to people.
So how does guest blogging grow your email list? The secret is in your author bio.
At the end of your post, readers see your author bio. Instead of linking your author bio to your blog homepage, link it to a landing page that collects your readers’ email addresses.
Start creating beautiful landing pages using ClickFunnels.
Add an email signup form at the end of each blog post.
What if a new visitor gets to read one of your blog posts? Are you certain that those posts are interesting enough people to take action?
Always write high-quality content that engages your target audience. Compelling content turns random readers into repeat visitors.
Who knows, these people will become your customers soon!
After writing an interesting blog post, don’t forget to include an email signup form at the end of your post.
If people have found value in your post, they would not hesitate to provide their email addresses to stay updated with your latest content and offers.
You can add a custom email signup form using an email marketing tool like AWeber. AWeber lets you design your forms to match the colors of your brand.
Get more leads using a lead magnet.
A lead magnet, also called a/an opt-in bribe, signup offer, content upgrade, is the incentive you provide in exchange for your visitors’ email addresses.
Whether you use a footer slide-up or a pop-up form on your blog pages to collect people’s contact information, never miss including a lead magnet.
Why bother including a high-value lead magnet? Well, you cannot just get people’s email addresses without giving them something of high-value first.
You’ll never go wrong with using a lead magnet.
Here are some lead magnet ideas to consider:
- How-to checklists
- Cheat sheets
- Video tutorials
Never underestimate the power of social proof in growing your email list.
Displaying your number of social share, subscribers, testimonials from influencers gives people a good reason to be part of your email list.
You can also showcase the awards you’ve received, case studies, or places you are featured on the web.
Incorporating social proof to your landing pages is so effective because it helps people to make informed decisions.
Ask for a referral by adding a call-to-action to every email.
I consider this a really practical way to build your email list.
With your CTA, you are going to ask your recipients to forward your email to their friends whom they think can benefit from the free offer you’ve mentioned in your message.
This method is a way of asking your present subscribers for referrals.
Furthermore, you’ll also be able to segment your email list better. You can now identify your most engaged subscribers who are willing to refer you to their friends in exchange for your free offer.
Write an email copy your recipients would love to read.
You defeat the main purpose of email marketing if you write an email copy that puts readers to sleep.
To keep people reading your messages and prevent them from unsubscribing from your list, make sure that your copy sparks conversions.
Follow these strategies to write an effective email copy:
- Keep your subject lines short and concise. Use action words. Ask questions.
- Use persuasive, influential words like You, Free, New, Because, Now, Because, Offer, Quick, and Easy.
- Talk to your readers like you would talk to a friend. Be conversational.
- Address your reader with the word YOU. Call him using his first name.
- Make sure that the body of your email should fulfill the promise made in your subject line.
Do you realize that building an email list is not that hard? I hope that the techniques in this blog post will help you get started.
Remember that money is in the (email) list. If you want to make more money online, consider your email list as your most powerful tool.
Got more helpful ideas to share? Go ahead and leave your comment below.