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Buying Solo Ads? Beware of This Pitfall!

Not every solo ad seller does what I’m about to describe, but without a doubt, some do – and it can dramatically affect your bottom line. When you submit your ad copy, complete with subject line, to the solo ad seller, you likely assume they will use your exact subject line and ad copy. However, […]

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Are Benefits Hurting Your Sales?

 Just a thought… What do people talk about? Do they talk about what’s right with the world? Or what’s wrong with it? Do they talk about what their government is doing well? Or what the government is doing wrong? Do they talk about how wonderful it is to be alive? Or do they talk […]

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