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One Simple Change = 93% Increase In Conversions

An e-commerce company selling a deodorant product line was using the headline, “Feel fresh without sweat marks.” But when they changed their copy to be more action-oriented – “Put an end to sweat marks!” – their conversion to the checkout page increased by 93%. Take a look at your headlines. Are they passive or active? […]

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Make Extra Cash on Etsy

This is a sweet little money maker that will put some extra mad money in your pocket, if you’re game. The interesting thing about Etsy is that price isn’t as important as on Ebay and Amazon. People are willing to pay more for something they really want on this site – or at least that’s […]

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