So you finally decided you to start your own WordPress blog. Whether you want to create a blog for fun or as a profession, there’s one thing you should keep in mind:
Your blog content must appeal and provide value to your readers.
Now, one more thing before we proceed.
You do know the difference between WordPress.com and WordPress.org, right?
This still causes confusion especially among people starting a blog for the first time. And that’s despite the staggering amount of resources available on the topic.
You’ll find articles online regarding the differences between the two easily enough, so I won’t discuss that at length here.
Just know that creating a blog on platforms like WordPress.com limits you in terms of design, themes and other features.
If you want an explosive blog that pulls large traffic, find a suitable WordPress host and move your site.
Having a self-hosted WordPress blog will give you more control and allow you to create a more professional-looking blog.
Now that we have those out of the way, let’s go back to the matter of your content.
Table of Contents
- How can you make sure that your content has value and potential? Make sure you answer YES to all these questions.
- 1. Have you chosen the right niche yet?
- 2. Have you already developed an editorial plan?
- 3. Does your tagline feature a solid unique selling proposition (USP)?
- 4. Are your About Me and Contact pages easy to find?
- 5. Is your social media integration effective enough?
- 6. Is your content-creation strategy actionable?
- 7. Is frequency of posting a part of your action plan?
- 8. Are you committed to writing great content?
- 9. Are all of your content SEO-friendly?
- 10. Is your blog mobile-friendly?
- 11. Is your content screen-friendly?
- 12. Celebrate your victories, great or small!
- Wrapping Up
How can you make sure that your content has value and potential? Make sure you answer YES to all these questions.
1. Have you chosen the right niche yet?
There are only so many topics you can focus your content on.
Choose a niche that’s too wide and you could drown. Choose one that’s too narrow and you may soon find it hard to keep your readers’ interests.
Before you create a blog, evaluate your own skills and knowledge to help you choose your own Goldilocks Area as far as niches are concerned.
2. Have you already developed an editorial plan?
Next to choosing a niche, deciding on your editorial plan another very important aspect you should focus on before even starting a blog.
Profile your target audience so you have more than a passing idea on what to write about on a regular basis.
Create a calendar or schedule for your posts. List posts? How-tos? Reader questions or polls?
Make decisions in advance about when you want to write what type of content. It’s easy enough to do and will help you keep your content flowing regularly.
3. Does your tagline feature a solid unique selling proposition (USP)?
Next to the name of your blog, your tagline is your best bet at attracting visitors at first sight.
When in doubt, choose clarity over cleverness. An excellent tagline makes it clear who the blog’s target audience is and what you can offer for them.
4. Are your About Me and Contact pages easy to find?
Place your About Me and Contact pages within clear sight on your blog.
As you gain more traffic, these two will start to get the most frequent visits aside from your homepage. Your users can also judge your content based on what they find out about you on these two pages.
Be sure that your blog setup includes an easy-to-use contact form. Don’t make it difficult for your visitors to reach you.
You’ll also want to give your readers lots of options to connect with you.
Include as many of your social media profiles as possible on your About Me or Contact pages.
Use plugins like Social Warfare and the like to make sharing your content simple and easy for your readers.
Use services like Hootsuite and Buffer to pre-schedule your posts across various social media platforms.
This will save you a lot of time and allow you to focus on other important aspects of your blog.
6. Is your content-creation strategy actionable?
Research is easy enough to do nowadays, albeit still a bit time-consuming.
Your worst enemies will be procrastination and writer’s blog. What to do?
- Maintain your idea file – Make a habit of collecting new ideas to pull inspiration from. Record them somewhere you can easily access anytime you need.
- Conduct surveys – you can use this as your quick go-to for topics to write about in case you start drawing blanks. Plus, this will show your readers that you value their insights.
7. Is frequency of posting a part of your action plan?
Posting daily is not a good idea. Why? Because it’s both exhausting and ineffective.
As you progress, it will only be harder and harder for you to come up with content types with highest conversion rates.
It’s much better to posts on frequent but regular intervals.
The 80-20 rule is a good one to follow.
Spend only 20% of your time for writing. The remaining 89% should be focused on promoting your content.
8. Are you committed to writing great content?
And I don’t mean great as in many. Can you create posts that make your audience devour your entire content as soon as you grab their attention?
If so, first make your titles and introductions irresistible. Don’t stop improving your writing skills.
Learn best practices and gain ideas from influencers within your niche.
Even when you think your writing skills are top-notch already, never be complacent. Keep learning.
9. Are all of your content SEO-friendly?
Never go without Yoast SEO. Making this plugin your best friend is a wise decision to make.
Content is King still applies, and Yoast will help you ensure that your content is readable for your audience.
Remember, you are writing for humans and search engines second. Focusing too much on the latter is what ruins organic traffic.
Being on top of SERPs won’t do you much good if you can’t turn your visitors into regulars because your content is too blah.
10. Is your blog mobile-friendly?
Practically everyone does their reading on the go these days. Will it be easy for your audience to read your content across all kinds of devices?
Optimizing your blog for mobile users should be an integral part of your content marketing guide.
Regardless if your audiences are reading from their desktops at home or at the office or via their mobile devices while on the bus or at a coffee shop, your content should never ever be an eyesore.
11. Is your content screen-friendly?
Aside from attention-grabbing headlines and introductions, you must also make sure that your posts are visually appealing.
Use images that you can find on stock photos or even free anti-stock photosites to make your posts rock.
Videos are also one type of media that could enhance your content’s visibility.
You can choose to record your own videos. Or you can also look for free stock video sites where you can grab videos relevant to your topic.
12. Celebrate your victories, great or small!
What better way to motivate yourself to produce excellent content than to give yourself that much-needed tap on the back every now and then?
Your blog got a couple of Facebook likes and Twitter retweets? Nice!
Noticed a good increase in visitors and subscribers? Yay! A popular blogger or influencer shared your post? Awesome!
Sometimes, the positivity your little wins bring is all the push you’ll need to keep your creative juices flowing.
Again, content is king. Your blog should provide value to your audience.
It is your responsibility to ensure that your readers always have something new and/or important to take away after reading each and every one of your blog posts.