Have you ever thought about how blogging helps your SEO campaign?
There are plenty of reasons people start a blog. In my case, I did so because I wanted to share what I knew about blogging to people looking to succeed online.
Now if you’ve been following the best practices on SEO and blogging, you know how important it is to be visible to your target audience.
In today’s article, you will learn the ways blogging improves your SEO. At the same time, I’ll let you in on simple strategies to optimize your blog for search engines.
Table of Contents
- SEO And Blogging: How They Work Together
- Final Thoughts
SEO And Blogging: How They Work Together
You cannot treat SEO and blogging as two separate entities. They work synergistically to bring you great results for your business.
The right keywords in your blog content improves your Google rankings.
Keyword research is the heart and soul of SEO. I’d like to think of it as a lamp that guides your path in content creation. It’s more than just finding search terms to optimize for.
It entails understanding who your target audience is. That way, you can deliver content that’s relevant to their needs and interests.
Content gives your brand a voice. For it to be able to do so in an effective way, you need to leverage the right keywords.
Site owners new to keyword research assume that high competition keywords are the way to go. This concept is limiting.
If you promote products and services on your blog, you’ll get traffic and engagement in a faster way with long-tail keywords.
Long-tail keywords are composed of more than 3 words. For example, if you sell shoes for women, a long-tail keyword would be “cheap green shoes women.”
Such keywords get less traffic but because they describe your products in detail (higher specificity), they attract qualified searchers every time.
Online users typing long-tail keywords are those who are close to making a purchase.
It’s easier to rank for long-tail keywords since there’s less competition. Because of that, they’re cost effective for brands and provide a higher ROI.
Below are some keyword research tools to use:
- Long Tail Pro
- Keyword Tool.io
- Google Keyword Planner
Blogging regularly creates more pages for search engines to index.
A search engine spider’s job is to look for new pages to crawl on the web. Each time a spider crawls a web page, it adds that page to Google’s index.
The more pages Google indexes, the more it understands what your website is all about. At the same time, it assesses the quality of your content and decides whether it deserves to rank.
Putting SEO and blogging in mind, you want to make sure that your site gets frequently indexed. This gives it more opportunities to rank on search.
Make this a reality. Keep your website updated with fresh content on a regular basis.
SEO SiteCheckup mentions how stale versus fresh content impacts your site performance:
Another thing you need to keep in mind is that quality content matters more than quantity.
Pay attention to vital aspects of your content such as keywords, internal and external links, formatting, headlines, and images.
To ease the process of content optimization, use the Yoast SEO WordPress plugin. It’ll provide you content insights in real-time and help you avoid over optimizing your SEO keywords.
An SEO campaign cannot be as successful without a link building strategy in place.
It’s very difficult to dominate search results if you don’t have a large number of quality links pointing to you.
Search engines count good backlinks as positive votes. Links help promote your site by telling Google that you are an authoritative resource.
The fact that content is the only way links are built explains why SEO and blogging go hand in hand. On way to build backlinks (without guest blogging) is to write great content.
Follow these tips to write content that others will want to naturally reference and link out to:
- Research hot or trending topics in your niche. BuzzSumo is a research tool to help you do this.
- Read forums that will give you insight into your audience’s pain points.
- Prioritize list posts since they get clicked on and shared more often.
- Be original. Find a new angle to existing topics. Avoid plagiarism.
- Make your blog post actionable. Provide practical tips.
For your reference, I’d like you to visit 10 blogs that produce stellar content. Look into these blogs to study their posts and get online business tips as well.
After you write content, do you take the time to share them to your social media networks? Social sharing is one essential task in blogging that improves your SEO.
Social sharing helps your search performance since it increases referral traffic to your website.
Also, people on social media who love your content will want to mention and link to it. In other words, your blog content goes viral.
To attract good SEO results through social sharing, make sure that you incorporate sharing buttons to your blog posts. Place them at the top and bottom of each post.
You can adjust the settings of your sharing buttons to display your number of shares once they hit a mark. This will enhance your social proof and encourage more shares.
When you promote your blog post, double your engagement by pulling an interesting line or quote from the post. Use hashtags relevant to your topic to increase its reach.
Blog images give you more opportunities to rank.
Images. They make your blog content more interesting through storytelling. They get your message across faster.
When it comes to SEO, blog images are useful for helping you rank.
You can optimize your blog images for search by naming them with keywords. Writing captions in a way that accurately describes your images helps. They improve the scannability of your content as well.
Another way to optimize images is to ensure that they don’t hurt your website speed. Page speed is a Google ranking factor.
Work on speed by reducing their file size. You can utilize a photo editing tool like PicMonkey which also allows you to brand and add cool filters.
Use JPEG as your format of choice for your images to retain quality.
Blogging helps SEO, that’s for sure. It accomplishes that through keywords, quality and updated content, social media sharing, and image optimization.
Knowing all these things puts you at a great advantage. Follow the best SEO practices when it comes to content and search engines and audiences will see you as the best in your niche.