Gaining The Invisible Edge
Some online marketers just naturally do far better than others.
Why is that?
They get heard, they are remembered from one week to the next, they are followed socially online and they sell stuff.
A LOT of stuff.
So the question is, how do they stand out from everyone else in their niche?
How do they keep from looking like everyone else, and thus becoming nearly invisible like everyone else?
I’ve been watching, and here are three things I’ve noticed that they all have in common and how to apply them in your own marketing.
To stand out…
1: Say something no one else is saying, but then again, don’t be a contrarian just for the sake of being a contrarian.
What is every other marketer doing or saying?
And what is the opposite of that?
See if you can legitimately take a firm stand in the other direction from everyone else.
Make your case with studies, data, experience, and anything else you have on hand.
Guaranteed you’ll get noticed.
2: Differentiate your content through your personal stories.
Don’t be afraid to open up.
Share everything that is relevant.
Your stories are yours and yours alone.
They make you who you are, and they also make you real, compelling, and interesting.
Use stories to illustrate your points and show the real you to earn the trust of your readers.
3: Always remember that your website, your products, your content and your message isn’t about you.
I know it seems like it is, and I appear to be contradicting what I just said about being different and telling your own stories.
But everything in your marketing – even your personal story – is about your customers.
When creating anything, always think of your customer sitting right in front of you.
This is the person you are speaking to and the entire reason for your business to even exist.