A successful email marketing campaign starts from creating a substantial email list to segmenting your list and sending out captivating, valuable emails.
With billions of people embracing emails nowadays, as an entrepreneur you need to take email marketing seriously.
You will succeed and get more people to convert if you do email marketing right. The good news is, there is no shortage to the best email marketing tactics.
I reveal them right here in this blog post.
Table of Contents
1. Place your email opt-in forms in high-converting areas.
There are highly converting areas of your site that you need to take advantage of. Place your email opt-in forms in these locations:
Your About page is often neglected as one of the best places to put your sign-up form.
Many visitors read your About page because they want to know more about you and what your blog offers. Take this as an opportunity to gather their contact details so you can get into their inbox.
Top of sidebar
The top of your website’s sidebar is another common area to put your sign-up form.
This location is above the fold or the upper half of your web page which makes it impossible to miss.
At the end of your blog posts
Place a sign-up form at bottom of every blog post you create.
By doing this, you give interested readers the privilege to gain more knowledge and updates from you. Take this as an opportunity to build a relationship with them.
If many readers have entered their contact details in your sign-up form at the bottom of your posts, this means that your writing has been very effective.
Do you have a Facebook fan page?
If you do, you can take advantage of your social media presence to grow your email list without being intrusive.
Turn your social media followers into email subscribers. Add an email sign-up form to your Facebook fan page.
You won’t be able to add an email sign-up form automatically to your Facebook account since Facebook does not work this way.
You need an email marketing service such as AWeber to help you do this. A
Weber provides a form tool for creating an email sign-up form tab, allowing both mobile and non-mobile users to enter their contact details.
Place a unique custom tab name if you choose not to use the default name. AWeber also provides a quick tutorial on this and step by step instructions.
3. Write an attention-grabbing email subject line.
How you write your email subject line can affect your recipient’s choice to open your email.
If you want your email messages to be read every time, you need to invest time and effort to create a subject line that entices your recipients.
Below are useful tips to help you write a better email subject line:
Keep your subject lines brief – less than 50 characters.
Writing lengthy subject lines will make your recipients think twice with opening your emails. Keep them “short and sweet.”
Doing this also guarantees your subject lines to appeal to people using mobile devices. Long and vague subject lines annoy readers.
Avoid making the mistake of not writing one.
While an uninteresting subject line turns off readers, the lack of a subject line is even worse.
If you want to keep your emails out of your recipient’s spam folder, always make sure to include a subject line.
Don’t use ALL CAPS.
If you think using all caps can get your emails opened, you are making a big mistake.
Yes, all caps can capture your audience’s attention, but can drive them away at the same time. Think of using all caps a way to yell at your recipients. Nobody wants that.
Add a personal touch.
Include the names of your recipients. When you do this, you make your readers think that you truly care about them.
Based on Campaign Monitor’s study on using power words for subject lines, including the first name of your reader increases the chance of your message to be opened by nearly 15%.
Create a sense of urgency.
Don’t give people the chance to procrastinate.
Add a sense of urgency to your email subject lines by setting a deadline. You can say, “Offer ends tomorrow,” or “Only one day left.”
4. Optimize your email list segmentation.
Email list segmentation is about breaking down your email list into smaller groups based on certain characteristics of your recipients.
Rather than giving all your subscribers the same treatment by sending out “homogeneous” messages, you will be tailoring your emails according to your their specific needs.
You need to do list segmentation for the reason that no two buyers are alike.
Breaking up your leads enables you to send out more relevant, targeted messages that readers will love.
Based on research conducted by Lyris Technologies Inc., segmenting your email list helps you obtain better results every time.
You’ll achieve these top 3 benefits:
- Increased open rates (39%)
- Greater email relevance (34%)
- Lower opt-out/unsubscribe rates (28%)
How do you do effective list segmentation?
There is no right or wrong way to do email list segmentation.
However, you should also be careful not to break your list down based on a lot of criteria since this can eat up your time in creating emails.
Here, I’ll be sharing with you great tips to do segmentation:
Divide your recipients into 2 main groups: Buyers and Non-Buyers.
This is a very simple way to segment your list.
For the Buyers group, your emails would mostly comprise of “thank you” messages for purchasing your products and survey requests.
On the other hand, the messages you send out to the Non-Buyers group would often cover free resources.
These include tutorials, success stories, webinars, and other pieces of content that aim to teach.
Maximize your email reporting tools.
Use an email marketing tool to segment your list better.
Based on your reports, you will see who clicked on specific links in your emails.
For example, you can send out special follow-up emails to those who clicked on links to your limited offer shoes but did not proceed to buying them.
Discover the interests of your prospects.
By taking a look at your web analytics, you will discover which particular topics your prospects are interested in.
If you specialize in the Fitness industry, surely you have prospects who are interested in different things your Fitness blog offers.
Some visitors may like your topics on resistance training while some spend more time reading your nutrition section.
5. Write an engaging email body.
Build a loyal readership by writing compelling email messages. Your efforts to grab your reader’s attention should not stop at your email subject line.
Keep your recipients reading word for word and make them convert by following these easy tips:
Write your message in the second person.
Make sure to address your readers using the word “you.”
Incorporating pronouns like you and your/s makes your messages sound more conversational and friendly.
This example of an email by Zappos shows the frequent use of the words you and your.
When you picture yourself as the recipient of this message, you will feel that this email puts more emphasis on you as the customer. This message focuses on your satisfaction and welfare.
Include two or more links that lead to the same page.
Placing multiple links in your emails helps drive conversions.
Copyblogger suggests these links to lead to the same web page. This trick will be very useful especially if you aim for a specific page of your site to get more attention.
The main links in your emails must always be text links. Just in case you place an image link, make sure that there is a text link below it.
Always state the benefits of your offer.
Whatever the email you send to your audience, whether it’s a thank you message or an email that aims to sell, always remind your recipients what’s in it for them.
Before You Go
It is important for you to make these effective email marketing tips your guide before sending those emails to your audience.
Email marketing allows you to reach your target consumers, no matter where they are in the world. Sending emails is cost-effective too compared to typical advertising.
When you run email marketing campaigns with these tactics, you’ll be able to reap its full benefits for your business.
Thank you for taking time to read this blog post! 🙂
If you have any additional email marketing tips to share, please leave a comment below.