We often associate blogging with various niches but less with e-commerce businesses.
Just because an e-commerce website is filled with product pages doesn’t mean it can do away with having a blog section.
Any online business, regardless of its nature or industry, will enjoy multiple benefits through blogging.
Not sure how starting a blog can spell a difference in the success of your e-commerce website?
If you need the best reasons to create one, this article is for you.
Table of Contents
Reasons Why You Need a Blog
1. Blogging Improves Your Google Rankings
The reason why creating a blog helps improve your position in search is that blog content lets you rank for keywords.
Online searchers use certain words or phrases when looking for information online. These keywords reveal the things they are interested in.
Your job is to uncover these keywords and use them in your blog posts.
Include them in your titles, H2 headings, meta descriptions, and other places in your posts to increase your chances to be found.
2. Blogging Improves Customer Relationships
When you publish blog content regularly on your e-commerce website, you aren’t just targeting keywords.
Instead, you’re also giving your visitors something to always look forward to.
Customers love it when your e-commerce website features more than just a bunch of products. What they want is information that will help them reach their goals.
You can achieve this by creating blog content. Offer tips and tricks on how to use your products. Publish case studies that showcase customer success stories.
3. Blogging Increases Your Sales
Blog content on your e-commerce website helps “warm up” first-time customers.
Unless people have the intent of making a purchase on your site, they are simply looking around to check out what you have to offer.
According to HusbSpot, 99% first-time visitors are not ready to buy.
Through your blog, you’ll be able to nurture and engage your visitors by giving them a free ebook or any lead magnet.
Place this anywhere or at the bottom of your blog post in exchange for their email address.
You can use email marketing to keep them updated of your latest blog posts and offers until they’re ready to convert.
4. Blogging Increases Your Brand Awareness
After publishing your blog posts, go ahead and share them to social media. Use a plugin that promotes social sharing and displays your share counts.
Blogging boosts your social media marketing campaigns. It adds more value aside from your regular social status updates or Tweets.
The more social media fans share your blog posts, the more people become aware of your brand. You also get a boost in traffic.
It is very unlikely that others will want to link to your e-commerce website’s product pages.
Provided that you create high-quality blog content, you’ll be able to get relevant sites to link back to you naturally.
Now, why are backlinks so important for your e-commerce business? Quality backlinks tell search engines that your site has great content.
As you may already know, great content and quality backlinks are needed to help you rank at the top of Google search results.
How to Come up with Blog Topics
Don’t panic. If you think you do not have the time and skill to publish great content, you can outsource blogging and social sharing to talented freelancers.
Now that you know how important blogging is for your e-commerce website, how do you come up with topics to write about?
Here are some suggestions:
- How-to posts – They teach readers ways to effectively use your products. You can even include a tutorial video to support the blog post.
- Staff picks – For each week or month, feature a few products that your staff personally recommends to customers.
- Company news – What’s new in your e-commerce business? Are you looking to add better products? Is there a company event that your customers should know?
- Industry trends – If you’re in the fashion industry, you’ll want to keep customers updated on the hottest styles and add them to your collection.
Start blogging now. Creating a blog section for your site helps you rank higher, create loyal customers, and sell more.
If you need more help with blogging, I highly recommend that you read these posts: