In a previous article, I focused on the benefits of a squeeze page.
Squeeze pages are highly effective for capturing new leads.
They collect your audience’s email addresses in exchange for an incentive after you send them to your blog from Facebook, email, or an ad.
Through it, you’re able to establish a more personal contact with your audience once they become your subscribers. You get to send them valuable messages without the cost of advertising.
Now that you know what a squeeze page does for your business, you’re now ready to build one.
If you’re looking for a squeeze page that converts, you’ve come to the right place.
In this guide, I will be showing you the everything you need to know about setting up your squeeze page.
Table of Contents
- What Makes Up A Squeeze Page?
- How To Make A Squeeze Page
- Step 1: Choose a lead magnet that your audience considers valuable.
- Step 2: Select a reliable platform.
- Step 3: Write a headline that stands out.
- Step 4: Describe your offer.
- Step 5: Add the signup form.
- Step 6: Place a clear CTA button.
What Makes Up A Squeeze Page?
Based on the sample squeeze page above from AdEspresso, you will see that a squeeze page does not really have a complex structure.
It features 4 basic elements which include the following:
- Description of your free offer
- Call-to-action button (CTA)
How To Make A Squeeze Page
Step 1: Choose a lead magnet that your audience considers valuable.
A lead magnet is the “bribe” that you give to your visitors for free in exchange for their contact information.
Have you decided what lead magnet to feature on your squeeze page? Below are some ideas for you:
- How-to guide or report
- Cheat sheet
- Exclusive consultation session
- Discount coupon
- Free samples of your product
- Training video
- Case study
- Educational courses
The lead magnet of your choice can make or break your squeeze page. Ideally, it should be enticing enough to get you more leads every day.
It would help to perform an in-depth research on the products or resources that people want. This is where you research a customer persona.
Ask yourself: What are practical solutions that help end my audience’s problems?
Your lead magnet is something that your audience must benefit from. Do not be vague about it.
Let’s say you run a blog about Health and Fitness…
A probable lead magnet would be a training video on the best cardio moves for burning belly fat. Or, you can also pick a discount coupon for a weight loss product.
Regardless of the lead magnet that you choose to feature, it should be related to your niche and your business goals.
Step 2: Select a reliable platform.
This is an important step in building a squeeze page which you should not take for granted.
Have you chosen a platform to design your squeeze page? If you use GetResponse as your email marketing service, it’ll help you create squeeze pages as well.
Step 3: Write a headline that stands out.
The headline of your squeeze page is the first thing that your visitors will see. It should grab their attention from the get-go.
A weak headline defeats the main purpose of your squeeze page: To drive conversions.
Here are fail-proof tips to write a highly effective headline:
1. Be specific and provide value.
Similar to the step on choosing a lead magnet, writing a headline for your squeeze page must also be laser-focused.
Take a look at the squeeze page below and pay attention to its headline “The 10-Minute Social Media Audit.” It immediately mentions the free product which is the social media audit.
Notice that the subheadline clearly states the benefits of the headline which include the following:
- Get more followers
- Increase engagement
- Drive more traffic
2. Make it stand out from the rest.
Use bigger text and a font color that stands out as this directs the attention of your visitors to your headline.
Use contrast. For a white background, choose a dark-colored text. For a dark background, light-colored fonts work best.
3. Magic words make headlines more enticing.
These magic words for your headlines catch your reader’s attention fast:
4. Short and simple does the trick.
Your headline should not be a pain to read. Visitors must be able to grasp everything at one glance.
A short headline (and subheadline) that summarizes your offer and main benefits work every time. Be straightforward.
Step 4: Describe your offer.
After visitors see the headline of your squeeze page, the next element they’re going to pay attention to is your lead magnet copy or description.
As you can see from The 10-Minute Social Media Audit, the description of the offer (below the subheading) is stated in bullet points.
You can also add a quick explainer video to your squeeze page to convey your message in a compelling way.
Your visitors do not have much time to stay on your squeeze page so it’s best to state what people can get from your lead magnet in a way that’s concise and easy to read.
Use bullet points when necessary.
Step 5: Add the signup form.
This step is where you will be adding your signup form where your visitors will place their contact information.
Basically, a squeeze page must contain a name field and an email field. A name field is important since this allows you to personalize the messages you send to your audience.
Make sure to position your form above the fold or at the upper right corner to keep it visible.
Try your best not to add more form fields unless necessary. It has been shown that the more you add form fields to your squeeze page, the greater the chances for people to abandon your lead magnet.
Entering plenty of details can consume time and people are in a hurry. If you want to have higher conversions, keep your form fields to a minimum.
Position a call to action button beside or beneath the form in your squeeze page.
Your CTA button is very important because it tells your visitor what to do next after entering his name and email address.
Without a CTA button in place, there will be no way for people to convert.
Here are some quick and useful tips to help you optimize your CTA button:
- Write the copy of your CTA button in the first person. Instead of a CTA that says “Download Your Free Ebook,” use the phrase “Download My Free Ebook.”
- Pick a distinct, highly visible color that contrasts the background.
- Use action words like Submit, Download, Get, Give, Sign Up, or Send.
Before you start creating your squeeze page, remember to think about your goals.
Pick a good platform such as GetResponse and follow the steps in this blog post. I’m sure you’ll have a high converting squeeze page in no time.