Successful business websites may have different marketing strategies to enhance their presence, but they certainly share important elements that make them win.
I understand if you are confused about which methods to prioritize for your online business. After all, there are countless tips that seem very promising.
Don’t get so caught up with the overall picture that you forget little things that bring massive success to your website.
I’ve written this guide to help you focus on 11 key website elements. Spend more time and effort on them and you will get more results in less time.
Table of Contents
11 Key Elements Of Successful Business Websites
Are you ready to discover the elements of a successful website? Consider the following below.
1. Responsive Design
A responsive design means that your website adapts to different screen sizes, regardless of the device that people are using.
Since more people are using their smartphones to browse the internet, Google deems a mobile responsive website valuable for user experience and SEO performance.
Use a bigger button size for easy tapping, choose a legible and bigger font, ensure fast-loading web pages, and use a simple and professional theme.
2. Blog Section
Creating a blog section for your website gives you instant publicity. By writing daily blog posts, you allow more people to familiarize themselves with your brand.
In order for you to win people’s trust, you need to give them something of great value for free. Pieces of content that offer useful advice and tips help your readers feel valued.
Aside from winning more customers, blogging is also a timeless SEO strategy used by successful business websites. It enables you to gain natural links and higher rankings.
One cannot deny that social media networks are potential sources of massive traffic. If you’re serious about growing sales, promote your brand to as many social networks as possible.
Social signals indirectly improve your SEO by letting search engines know that your engagement is high. Adding social sharing buttons to your content is the way to go.
When your blog readers love your content, they share it with their friends. A high number of social shares translates into more brand mentions, backlinks, and traffic.
4. Call To Action
Can you recall the last time you purchased something on a website? If you can clearly remember, you were able to buy that product by clicking on a button.
A call-to-action (CTA) can be a button, text, or link that prompts a website visitor to follow a specific action. That action can be anything that helps you achieve your business goals.
Successful business websites use CTAs to:
- Entice people to sign-up for their mailing list
- Increase their number of downloads
- Boost their social shares
- Generate more comments for their blog posts
- Grow their sales
5. SEO Keywords
Keywords are the language that your audiences use to search the internet for information. Use this “language” to your advantage by incorporating it into your site.
Include keywords in the following areas – blog post titles, H2 subheads, meta descriptions, image file name, slug, etc.
Get started looking for the right keywords that easily lead people to your website. Use Google Keyword Planner to conduct keyword research.
6. About Page
There’s a specific page of your website that helps you create a great first impression on your customers. This is your About Us page.
As one of the most visited parts of your site, make sure to create your About page in a way that entices your audience to do business with you.
An About page doesn’t have to be lengthy but needs to have these important details:
- How your business came to be – Brief history, timeline
- What you offer your audience – How you can help solve their problems
- Social proof – Testimonials, places you’ve been featured, size of your customer base
- A photo of yourself and your team – Helps build trust
7. Compelling Visuals
Humans are visual creatures. This is the reason why we’re hooked to images.
Successful business websites effectively use visuals in their website content. As a result, their visitors stick around longer and get a good grasp of their brand messages.
8. Contact Page
It doesn’t matter if you’ve just started a website. Having a contact page ensures that every person who visits your site can potentially become your customers.
Contact pages are a must-have because it opens the door for interested people to immediately get in touch with you.
Don’t just include a contact form. Add links to your social media pages. If you have a physical office or store, incorporate your business address and a Google map.
Imagine being in a foreign place without a map. You would definitely get lost and might not be able to enjoy your vacation.
You need to make sure that your first-time visitors wouldn’t have any trouble navigating your website. Your menu must be well-structured, with your main pages or categories a
Your menu must be well-structured, with your main pages or categories readily accessible to everyone. Avoid cluttered ads and too many moving objects that distract people from your content.
10. Customer Testimonials
Skyrocket your conversions and sales by adding testimonials to your website. Testimonials are an effective way to advertise your business for free.
When people see that others trust in your product or service, they start trusting you as well. According to a Neilsen survey in 2015, 70% of internet consumers trust people’s opinions posted online.
You can start collecting reviews by asking your friends to try your products and give opinions. Set up Google Alerts to track people who mention your brand.
11. Email Sign-Up Forms
One of the best digital marketing strategies for huge success is email marketing.
If you’re not collecting the email address of every person who arrives at your site, you’re missing opportunities to grow your revenue.
Traffic isn’t enough. You need to convert it into subscribers. Design eye-catching sign-up forms and grow your email list with AWeber.
Build a website that stands out by incorporating these 11 key elements. Enjoyed these tips? Share this post with your friends or leave a comment below. 🙂